They don’t need to sell you on the story, because they’ve got a big photo of Matt Damon walking through a blaze of fire right above the tagline. They’re trying to coerce you into the theater. Information is deliberately left out of these taglines, because they’re trying to intrigue you. The Social Network – You don’t get to 500 million friends without making a few enemies. The Bourne Identity – Matt Damon is Jason Bourne. The Tooth Fairy – You can’t handle the tooth. Paul Blart: Mall Cop – Safety never takes a holiday. It can be short and enigmatic, because it’s only meant to get people in the theater. It’s meant to be coupled with a visceral image. That’s exactly what we’ll get into here.Ī tagline is the one liner you might find on a movie poster or another piece of advertising. We jumped into discussing what a logline is, but a better starting point, perhaps, would be to discuss what a logline is not. Ultimately, we provided this definition of a logline: A logline is a one sentence description of your story, outlining key elements of hero, antagonist, conflict and irony.īut recently, we’ve realized that our first article needs a prequel. The article focused on helping writers through the often-painstaking process of polishing a loose, nebulous idea into an effective logline that’s less than 30 words long. We emphasized brevity and the importance of including an active hero in the logline. A few months ago, we wrote an article detailing exactly how to sculpt a powerful logline for your movie.
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